Your new [best friend] in healthcare data

 

Market Analytics for Strategic Growth

PurpleLab's provider analytics tools include claims and claim-line level reporting and a  collection of provider-centric business intelligence dashboards built for market assessment and data exploration. With PurpleLab data, flexible and real-time analytics are delivered to users in visual and tabular summaries for their preferred scope of analysis, supporting organizations assessing their network adequacy, resource planning for HCOs and growth strategy across the healthcare industry. To learn about PurpleLab data in action, the Whitepaper below dives into how our Markets Watchdog dashboard supports strategic growth initiatives with no advanced data analysis necessary.

Read the Whitepaper

  • NETWORK ADEQUACY

  • RESOURCE PLANNING

  • GROWTH STRATEGY

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Our business intelligence tools, like the Markets Watchdog dashboards, can be utilized support an organization during their network adequacy assessments. Preferred scope of analysis for network adequacy are customizable for each user, but often include:

  • Are my providers seeing enough patients via telehealth?

  • How have recent benefit changes affected volume for my providers?

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PurpleLab's provider-centric data can be leveraged to understand and predict workload of HCPs & HCOs, and to infer demand of associated resources, including (but not limited to):

  • Bed Planning- Evaluation of the number of beds in a Cardiac ICU based on a triangulation of volumes in the Dx and SVC ARFs, related to severe cardiac conditions in an Acute IP HCO.

  • Facilities Planning: Evaluation of the number of OR rooms in an Ortho ASC HCO, based on the volume of visits for Ortho Surgeries, the HCO’s average time of surgeries, their average time for room turnover, operating hours, and surgical teams available.

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Through applied methodologies, PurpleLab tools can be leveraged to utilize actionable claims data insights to develop data-backed growth strategies. Insights can include:

  • Analyzing clinical service lines in the market to steer strategy

  • What is driving growth/utilization of care?

  • What Dx/Px are major growth drivers?

  • Who is paying for these growth drivers?

 

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REAL-TIME ANALYTICS

PurpleLab’s robust data coverage is delivered to users in visual and tabular summaries in real-time. No more waiting days or even weeks for a report to be generated and delivered.

Markets Example

BUSINESS INTELLIGENCE

Built off of our Analytics Ready Files (ARFs), our business intelligence dashboards deliver the files to users in a no-code format, with flexible data delivery solutions to make data exploration easy and accessible.

FOR MEDICAL DEVICE COMPANIES

Brand Outreach & Commercial Operations Planning

In today's competitive healthcare environment, brand and commercial teams have to dedicate significant resources to achieve game-changing results. With instant access to actionable real-world data through Markets Watchdog, your team will work faster and smarter to assess brand strategy, new business opportunities, sales for optimization & effectiveness, territory management, planning & optimization of HCP engagement activities, and messaging.

Common use cases for Markets Watchdog utilized to support med device companies include data discovery & competitive intelligence and Provider targeting. 

 

FOR THE DATA-SAVVY

Analytic Ready Files are summary tables, showing provider volumes by payer, diagnosis & services

The foundation of our Markets Watchdog dashboards, our Analytic Ready Files (ARFs)  allow users to fully leverage PurpleLab’s data coverage and methodologies, while reducing time-to-insight and technical lift by simplifying PurpeLab's master files.

The Markets Watchdog dashboards present ARF data in an interactive and visual format. For users looking for a more hands-on data exploration option, reach out to our team to learn more about ARFs.

 

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SOLUTIONS

Reducing Data Engineering

Markets Watchdog incorporates proprietary PurpleLab methodologies into the data, and its visual and tabular summaries include filter functionality and export functions, making it easier than ever to get the insights you need in minutes.

Let us know if you're ready to receive market insights in minutes.

 

One Platform. Billions of Data Points. Endless Possibilities.